Hawaii Tourism Officials Plan Media "Blitzes"
Hawaii tourism officials are planning six media blitzes in 2010 to stimulate tourism. The idea is to implement a carefully coordinated plan involving advertising, marketing, public relations, promotions, and travel trade and sales campaigns.
Unveiled last Friday at the Hawaii Visitors Bureau's annual marketing plan meeting, the strategy was developed by the Hawaii Visitors and Convention Bureau which is the Hawaii Tourism Authority's chief marketing agency.
The goal is to increase visits as well as spending, and several cities have been selected as targets of this aggressive marketing strategy. The following cities will be targeted in each of the following months: Seattle in January, LA in February, San Francisco in March, LA again in June, Seattle again in September and Chicago in October.
Visits from the U.S. West Coast are only down 2.2 percent, according to October statistics. This is good news, seeing as that region makes up Hawaii's single largest visitor market.
Past campaigns have ranged between $800,000 and $3 million, not including outside financial support. The price tag for this plan hasn't been disclosed, however. Signs of positive change are expected in the second half of 2010.
Seeing as Hawaii's economy depends so much on tourism, growth in that industry will infuse residents with renewed prosperity. Consequently, the real estate market should adjust in a positive direction as well, once things stabilize.
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